Common questions about GEO, SEO, audits, and website delivery.

GEO is generative engine optimization. It improves the conditions for company information to be understood, verified, represented accurately, and cited in generative search. It does not give a company control over model output.

SEO primarily supports crawling, indexing, search rankings, and click capture. GEO focuses more on entities, questions, evidence, and understanding inside generated answers. They share the same website quality foundation and should work together.

The terms often refer to similar demand, but GEO describes the generated-answer environment more precisely. The work still includes content, technical SEO, evidence, structured data, and public sources outside the website.

No. A service provider can improve crawling, understanding, verification, and monitoring conditions, but cannot control external models, retrieval sources, answer policies, or a particular response.

A company should evaluate GEO when customers research, compare, and shortlist options in search or AI, the business has reviewable product, service, or expert material, and someone can confirm the facts. The need is not limited to one industry.

External content can be built first, but the company will lack a stable first-party source for facts. For sustained search and AI visibility, the more durable route is usually to build a website that can hold entities, evidence, and lead capture.

It can, but the scope should match business complexity. A small set of reliable pages that answer core questions clearly is usually more useful than many thin pages.

Start with the language used by target buyers and define the complete language URL architecture early. Each language version needs separate factual and editorial review rather than automatic translation alone.

The audit covers questions and content, technical SEO, structured data, language mapping, performance and accessibility, lead flow, caching, and release operations, with prioritized remediation and retest methods.

The first pass can usually start with the public website. Minimum required access is requested later only when templates, analytics, publishing, or server settings need confirmation.

Not completely. Tools are effective for deterministic issues such as status codes, tags, and lab performance, while business questions, evidence, page responsibilities, and content priority require human judgment.

No. Keep the current site when it can be fixed and maintained. Rebuild only when its page templates, multilingual content, or release checks can no longer support the work.

The difference is not visual style. From the start, the project defines which buyer questions to answer, which pages are needed, how important claims are supported, and how language versions are matched and tested.

No. Static delivery, a lightweight CMS, or an existing platform can work. The choice depends on content scale, editing roles, and security, while stable crawlable HTML and consistent metadata remain required.

Inventory every old URL and decide whether to keep, merge, rewrite, or remove it. Valuable old URLs use server-side 301 or 308 redirects to the most relevant new page, with internal links and sitemaps updated.

Both can work. For a new site maintained by one team, /zh/ and /en/ subdirectories are usually easier for consolidated authority, publishing, caching, and counterpart mapping.

Find the cause first. Use GEO when buyer questions lack clear, supported answers; fix crawling, indexing, and speed problems first; and rebuild only when pages, languages, and publishing can no longer be maintained.

No. Schema can only help express facts already present on a page. It cannot replace body content, evidence, or page relationships, and incorrect or invisible structured data creates conflicts.

Check whether the provider diagnoses the actual site, defines the question map and evidence ownership, includes retestable SEO and performance work, and states that model recommendations, citations, and fixed rankings are not controllable.

No. Content volume should follow buyer questions, business entities, and evidence completeness. One complete page should serve a decision task, and a smaller set of reliable pages is usually better than many near-duplicate thin pages.

Timing depends on source quality, page count, languages, review roles, and technical changes. Confirm audit, architecture, content, development, acceptance, and monitoring stages instead of using one universal duration.

Prepare the website, product or service material, target buyer questions, target markets, cases and evidence, existing search or lead data, and a business owner who can review facts.

Pricing depends on how much content must be reviewed, how many pages and languages are needed, how much technical work is required, and whether ongoing maintenance is included. Define the scope and tests before requesting a quote.

Start with question coverage, evidence, crawling, indexing, and publishing capability, then combine branded queries, target topic presence, citation signals, effective landing pages, and leads. A one-off prompt test is not a conclusion.