GEO, SEO, and website practice

What do companies search and ask before investing in GEO or SEO?

The guides follow questions about understanding, implementation, measurement, and procurement. Each page answers one complete question instead of repeating similar keywords.

Start with the question

Understand GEO and SEO first, then diagnose the website, assess content, plan multilingual delivery, measure outcomes, and compare providers.

A company website connected to both conventional search and generative AI answersUnderstand / what is GEO

What is GEO, and how does it relate to SEO?

Learn how GEO affects brand mentions and citations in AI answers, and how it works with conventional SEO.

Read the fundamentals →
Website content audit workspace with page layouts, product references, and a checklistIndustry change / Google guidance

What to check after Google's AI search guidance

Use lessons from a website rebuild to assess buyer questions, company facts, access, and original experience.

Read the action guide →
AI reading a business website through page structure, relationships, and product evidenceImplement / how AI reads a site

How AI search reads a B2B website

Check access, entities, questions, evidence, HTML, links, languages, and performance layer by layer.

Read the technical guide →
Architecture model branching from one root into two language paths and CDN nodesTechnical / languages and caching

Design root URLs, hreflang, and CDN caching together

See a tested approach to stable language URLs, negotiation, caching, and release invalidation.

Read the architecture guide →
Measurement model connecting web pages, AI citation nodes, a funnel, and a qualified enquiryMeasure / AI citations

Which GEO metrics matter in Bing AI Performance?

Separate delivery, discovery, search, citations, and leads instead of inventing one GEO score.

Read the measurement guide →
Four customer acquisition paths through marketplaces, search, an owned website, and an AI networkQualify / which channel

B2B marketplaces, Google, websites, and GEO

Use objectives, owned assets, and validation windows to choose the channel order.

Read the channel guide →
Evaluating a GEO provider with audit reports, evidence files, and an acceptance checklistProcure / which provider

How to choose, price, and accept a GEO agency

Compare diagnosis, deliverables, timelines, measurement, and risk boundaries before selecting a provider.

Read the buyer guide →
Multilingual delivery using separate Chinese and English pages Product export / language sequence

Should product exporters build Chinese or English pages first?

Align product facts, then complete the core pages closest to international revenue.

Read the implementation guide →
Ecommerce discovery through marketplaces, search, websites, and AI Ecommerce / baseline check

What should an international store check before GEO or SEO?

Prioritize indexing, categories, product facts, policy, performance, and purchase paths.

Read the checklist →
AI reading products through website relationships and public evidence Product content / fact record

Which product facts help search and AI understand a page?

Review identity, specifications, fit, limits, evidence, delivery, and ownership.

Read the product-page checklist →

A specific question needs the actual website.

Share the current URL, target markets, and buyer questions to separate content, SEO, performance, and site-structure problems.

Prepare a project brief