Stage 01
Review the current site: find the problem before reading the score
List the current URLs, page types, languages, indexing, content gaps, speed, and enquiry paths. Tools help find issues, but business context decides what matters.
Delivery process
GEO should change the website, not stop at a strategy deck.
The process starts with the current site and business material, then moves through content, SEO, technical work, and release. Search and enquiry data guide later improvements.
The approach is simple
Pages solve real problems, important claims stand up to review, and every release is checked on the live site.
- 01
Review the current site
Content, crawling, indexing, technology, speed, languages, and enquiries.
- 02
List buyer questions
What buyers need to know and which products, services, and resources can answer.
- 03
Write the content
Direct answers, context, sources, and next steps.
- 04
Improve the website
HTML, links, schema, languages, speed, and forms.
- 05
Monitor after launch
Crawling, indexing, queries, citation signals, and enquiry feedback.
Stage 02
List buyer questions: decide what the site must answer
List what buyers ask while researching, comparing, selecting, implementing, and managing risk. Then decide what the company, service, product, use-case, case, and resource pages should answer.
Stage 03
Write the content: make important claims clear and accurate
Answer first, then explain conditions, differences, process, sources, and the next action. Unsupported results and unverified brand claims do not go live.
Stage 04
Improve the website: publish content clearly for people and machines
Use semantic HTML, real links, self canonicals, reciprocal hreflang, schema that matches the page, performance budgets, and secure forms.
Stage 05
Monitor after launch: use real feedback for the next update
Watch crawling, indexing, queries, landing pages, citation signals, and enquiries. One AI answer is not a long-term KPI.
Working rules
Four rules apply to every stage
They stop the project becoming a page-count, schema-count, or tool-score exercise.
One main question per page
Use FAQs and internal links for related questions instead of duplicate pages.
Sources for important claims
Facts, cases, and results include a source, date, and scope.
Content search can read
Important information stays in HTML, not only in images or scripts.
A launch the team can reverse
Builds, caches, CDN changes, redirects, and forms have tests and rollback steps.
Send the website to find the right starting point.
It may need an audit or a few better pages, not a complete rebuild.