Market questions
Define countries, buying roles, search questions, and current channels.
Product export
International buyers need more than an English company profile.
They need product differences, fit, specifications, supply evidence, and a clear next step. Establish those facts first, then improve English content, search visibility, and AI discovery.
Who this fits
Manufacturers, brands, and technical product teams with real supply capability and target markets, but an English website that still leaves selection, proof, and enquiry questions unanswered.
Common problems
Important buying information is scattered
- Product pages contain names and claims but no selection criteria or limits.
- Chinese material is detailed while English pages contain short translations.
- Certifications, specifications, delivery scope, and cases are hard to verify.
- Search content is disconnected from questions sales teams hear.
- Every page uses the same form without product-level attribution.
Scope
Rebuild the site around the buyer's decision
Product and market complexity determines page count, not an article quota.
Product facts
Organize specifications, differences, fit, limits, certifications, and supply scope.
Page structure
Connect products, categories, use cases, cases, guides, and enquiries.
English localization
Write for the target buyer instead of translating promotional Chinese copy.
SEO and GEO
Improve access, links, schema, images, speed, and language signals.
Enquiry validation
Record sources and monitor discovery, AI citations, visits, and lead quality.
Delivery and validation
Pages and data are testable. Recommendations are not guaranteed.
Scope lists the pages, languages, source material, implementation, and retesting.
ContentProduct, use-case, case, and guide completeness
TechnicalCrawling, indexing, structured data, and performance
MarketLanguage, units, proof, and calls to action
BusinessAttribution, qualified enquiries, and follow-up
Questions
Product export website questions
Should the Chinese or English site come first?
Align product facts and page logic first, then complete the language closest to revenue. Chinese material can be the source record without delaying core English pages.
Can the work start without search data?
Yes. Begin with sales questions, enquiries, marketplace terms, and competing pages. Refine the map after launch with search and lead data.
Can ChatGPT recommendations be guaranteed?
No. Public pages, verified facts, implementation, and measurement can be delivered. External model selection cannot be promised.
Send the product and target markets. Find the first pages worth fixing.
A URL helps, but product material is enough to start.