1. Can products and categories be accessed reliably?
Sample the home, categories, products, filters, pagination, search, and policy pages. Functional parameters must remain distinct, while tracking parameters should not create new canonical pages.
Review robots, noindex, canonicals, sitemaps, and JavaScript rendering. A browser view does not prove a crawler receives the same main content.
2. Do categories follow customer selection?
A category is not only an inventory folder. Buyers may select by use, material, compatibility, price, or audience. Names, descriptions, filters, and links should support those decisions.
3. Do product pages contain verifiable facts?
Check names, models, images, specifications, materials, dimensions, variants, stock, price, fit, limits, and packaging. Material claims should match the product, documents, and policy.
Structured data describes visible facts. Product and Offer schema cannot repair missing price, stock, or returns information.
4. Can buyers see policy before ordering?
Shipping countries, cost, timing, tax, returns, warranty, payment, and service hours affect purchase. Product pages should link to relevant policy instead of hiding it in a long footer document.
5. Can mobile users complete the key action quickly?
Review the loading order for the primary image, core copy, price, variants, add-to-cart, and checkout. Large media, third-party scripts, and review widgets should not block buying information.
6. Does content help selection?
Prioritize sizing, compatibility, comparison, use, care, installation, and after-sales questions. Guides should connect to real categories and products and state fit and limitations.
7. Separate discovery from purchase
Record indexed products, organic visits, category-to-product movement, carts, checkout, purchases, and questions separately. AI citations and search impressions are discovery signals, not sales results.
How to prioritize fixes
- Fix failures that block crawling, purchasing, or submission.
- Prioritize template issues affecting many products.
- Correct price, stock, policy, and specification errors before adding articles.
- Expand category copy and buying guides after the foundation is stable.